Once the poll helped me to decide which image to use I experimented with background colours. My chosen colour scheme was red, black and white and so these were my first choices. In my first draft I used a white background with the image of the teddy in a dark grey. I used black and red coloured text and kept to three fonts - one for the tagline, one for the actors names and one for the small print at the bottom. As the text was minimal and the fonts were fairly similar it made the poster still look just as effective without being repetitive or too busy. Text on a poster should be minimalistic so as not to provide offputting or daunting to a passing viewer. I think I achieved this successfully by listing only three key actors - which could be perceived as a persuasive device by name-dropping; the main title and tagline that is deliberately short and to the point without revealing too much of the plotline; the small print which isn't read by the viewer but is there as additional information should a reader want to know about the production team. I positioned all of text together so it became separate form the image. I also used an age certificate as another important piece of information that can be obtained from a glance.