For my poster I have chosen the colour scheme of red, black and white - following the same ideas as Hitchcock. Therefore I knew I wanted my main film title to be red, fitting with the colour scheme and stading out moreso than the other information. I thought up the title of "INSTINCT" as it is short and doesn't give much away. It also relates to the theme of a mothers' instinct within the plot concerning a baby's cries. As it is a horror movie the connotations of the colour red are blood, anger, danger etc and so I had the idea of making the title look as if it had been written in blood. I used a Photoshop to make the film title and then narrowed my creations down to four possibilties:
I emailed all of the above around and asked people to tell me which they preferred resulting in me choosing this one:
In Photoshop I used a smudge tool, and simply went over each letter with it to create a less neat text. I feel it makes an eerie image which is befitting for the genre of the film.