I carried out an analysis on the poster below so I had an understanding of what kind of hings work well and what don’t so I can apply this to my own poster.
I believe that the target audience for this poster is teenagers as it appears violent and dark from the appearance of weapons and the solemn expressions on the actors’ faces. The colours used also reflect this feeling of a dark plot. In actual fact this series of films are fairly light-hearted with the main comical character being Captain Jack Sparrow. This means that someone who didn’t know a lot about the films may have a different perception of the film seeing is to be purely of an action and violence genre.
The four main characters that are also the most famous in the cast list are all included on the poster with the main character a central focus point. This may attract people to watch or purchase the film when they see the names and faces of talented and well-known actors, keeping in mind a comparison of other films they may have seen with these actors in, therefore influencing them more. The costumes the characters are wearing and the poses they are photographed in gives more away about their role and enhances the fact that the main theme of the story is piracy. Each of the names of the big stars are written above them in red writing – perhaps symbolising bloodshed – to further sell the film and also provide more information in a simple and least off-putting way. The surnames of the stars are more likely to be remembered and credited and so these are written in larger capital letters to make them stand out.
Across the centre of the poster is the title of the film in large old script style lettering. It is written on a piece of parchment which combined with the text makes it appear more real to the era as this style of writing and material used is appropriate to the time period. This banner also acts as a divide between the two halves of the poster. The top half showing the characters is most prominent, particularly as mid-shots are used to make them appear larger and so facial expressions are clearly emphasised. Below the banner the appearance is much more faded and dark, with a montage of images relating to pirate life such as treasure, boats, weapons and the ocean. This gives a further insight into the film, and the image of silhouettes of men with weapons raised shows aggression and the genre of the film becomes clearer. In the very centre of the entire poster is the traditional pirate symbol which is most recognisable to people. It makes the theme an obvious certainty for viewers and this will help them understand the poster much more.
All text which is more longwinded is positioned at the very bottom of the poster in small writing which is only legible up close. This stops people looking at a large prominent bulk of text and being put off instantly from the poster, which could also have an effect on the amount of people who view the film itself. The writing appears very separate and is written in a modern type in white colour, different to the theme of dark colours and red.
Overall the poster provides the correct information about the film and also an insight into its genre. Although the poster makes the film appear very dark and sinister it is actually fairly comical – this could be shown more on this poster.
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